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Jay O’Brien: How BPM Helps Companies Become More Competitive

BP Logix is the first company to introduce the dimension of Time into business process management (BPM) and workflow software. Our flagship product, Process Director, learns how an organization's processes behave, predicts the impact of changing business conditions on running processes and provides the process intelligence that business users need to make effective and appropriate decisions. BP Logix offers both on-premise and Cloud-based solutions.

We are proud of recent analyst reports and both industry and technology awards that support the company’s direction and recognize its innovative technology. Included in those recent awards are Info-Tech Research Group’s BPM Landscape Report, which identifies BP Logix as an “Exemplary Performer” and “Innovator” in BPM, and KMWorld magazine’s Trend-Setting Product of 2013.

Rake Narang: How does BPM assist today’s companies in becoming more competitive?

Jay O’Brien: Today’s rapidly changing businesses demand process improvements that can be implemented quickly, provide greater visibility into company’s business processes and deliver demonstrable results. Organizations ranging from the Fortune 100 to mid-market companies, as well as government agencies, are turning to BPM as a technology to achieve those goals, enabling them to become more agile and competitive.

Automated and streamlined workflows, electronic forms, reusable business rules and predictive analytics form the basis of a BPM solution — and provide the infrastructure and process intelligence companies need to improve their operations. BPM provides visibility into the underlying processes that run their organizations, enabling these forward-looking companies to make the changes that will enable them to maintain their competitive advantage.

Process Director and its process intelligence engine, the patented Process Timeline technology, supply insights into the behavior of each business process. If it determines at any point that any future task—or the process as a whole—is in danger of running late, Process Director can either take action directly, or notify the process owner to intercede manually. As a result, Process Director provides business users with the earliest possible opportunity to intervene and correct potential issues long before they impact outcomes.

About Jay O’Brien

Rake Narang: What are some examples of industries that benefit from BPM?

Jay O’Brien: Process Director can be deployed to address a variety of business challenges. Organizations, regardless of industry, will benefit from streamlined workflows, dynamic electronic forms and reusable business rules. Process Director delivers control of vital processes directly to business users, without sacrificing the essential governance controls that IT—and senior business leaders—demand.

Customers in Healthcare, Pharma and Life Sciences, Financial Services/Insurance Manufacturing, Hospitality, Advertising, Utilities, Government and Education have all achieved dramatic results.

BPM helps manufacturers manage and optimize their inventory and supplies – as well as manage, track and respond to key customer relationships. It helps government agencies, financial institutions, pharma/healthcare and life sciences companies increase insight and ensures transparency across business operations, comply with complex regulations and more effectively manage risk. With business processes that span multiple departments, roles and systems, the need for efficiency and speed demand greater integration of these systems – and near real-time responses. Customer onboarding, risk management, account management and customer support are other areas well served by BPM software.

For each of these companies, standardizing and automating business processes helps to improve organizational efficiency, reduce response time and operational costs. These are just a few of the benefits of process automation.

Rake Narang: How does BPM help companies seeking to demonstrate that they are in compliance?

Jay O’Brien: Given today’s business environment and ever-changing regulatory requirements, a holistic approach to governance, risk, and compliance (GRC) is necessary to ensure that organizations respond proactively, rather than reactively to demonstrate that they are operating within industry and organizational guidelines. Risk management, audit management, compliance management and policy management call for the alignment of strategies, processes and technologies to improve efficiency and effectiveness.
One of the most common challenges faced by companies is compliance with Sarbanes–Oxley. SOX requires that certain business records, including electronic records and electronic messages, must be saved and accessible to auditors for a period of years. Consequences for non-compliance are significant: fines, imprisonment, or both. Paper-based, ad hoc processing of financial and other records falling under the SOX umbrella are no longer sufficient nor acceptable.
In order to meet SOX requirements organizations need to:

  • Produce accurate, real-time information for managers and knowledge workers
  • Locate the correct version of documents and policies
  • Preserve an audit trail of reviews, edits, and approvals
  • Process documents (emails, file server, printing, etc.) quickly and reliably
  • Maintain individual and departmental accountability for all regulated actions

As an advanced BPM and workflow software solution, Process Director will:

  • Track and report on document approval history
  • Maintain a consistent, documented process methodology
  • Enforce full accountability for all actions taken in the course of a process
  • Reduce paper handling and manual routing, eliminating errors
  • Prevent productivity problems due to lost or mishandled documents
  • Provide easy-to-use and easy-to-access auditing functions that enable fast, accurate response to audit inquiries

Rake Narang: BP Logix has recently been granted a patent for its technology. Can you explain what the technology does or what is significant about the patent?

Jay O’Brien: In November, 2012, BP Logix was granted a patent for the innovative technology called Process Timeline™. With this proprietary technology BP Logix became the first software company to integrate the dimension of time into BPM. As a result, Process Director provides both the infrastructure and process intelligence business users need to anticipate and predict potential problems in recurring business processes.

BP Logix developed Process Timeline to address the lack of predictability in business processes. While most BPM solutions can tell you when a particular task is running late, Process Timeline uses its knowledge of process execution history to predict when each task is likely to complete, no matter how far into the future that task is scheduled to begin. The Process Timeline then provides users with the earliest possible notice of potential delays, leading to intervention and fewer surprises. Process Timeline also enables process owners to examine “what-if” scenarios, enabling them to predict the impact of an anticipated or hypothetical delay in a given process.

The Process Timeline enables organizations to build more robust, executable processes as a result of identifying constraints and dependencies within their business process. Whether these processes involve accounting procedures, employee onboarding, sales quotas, etc., identifying these constraints and dependencies in real-time enables them to more accurately schedule both the processes and resources required to complete those processes.

BP Logix gives its customers the predictive element that 'Time' brings to processes, which is key to operating more efficiently and realizing desired results.

Company: BP Logix, Inc.
410 S. Melrose Ave Suite 100 Vista, CA 92081 U.S.A.

Founded in: 1995
CEO: Jay O’Brien
Public or Private: Private
Head Office in Country: Vista, CA United States
Products and Services: BP Logix develops workflow software and business process management solutions enterprise and mid-market companies, as well as federal, state and local government organizations. Our flagship product, Process Director, is web-based software that enables business users (process owners) to automate their business processes —and to do so without requiring the assistance of IT. (No programming required.) Our patented Process Timeline™ technology makes business processes predictable, offering users the ability to anticipate how long a process will take, and to take action when it appears that an activity within that overall process will run late. We call that actionable information ‘process intelligence.’

Recently BP Logix launched Process Director 3.0, a new version of the product that enhances business process management (BPM) with social media integration — and brings the cloud to business processes. Process Director 3.0 goes beyond social media management, however, to provide a BPM solution that starts with a service ticket initiated to indicate a pending problem and follows that ticket to the response, in real-time, indicating the problem is being addressed. With Process Director 3.0 users can also integrate popular network and cloud-based services directly into their business processes. These include Dropbox, Google Sheets, SharePoint, Google Docs and populating forms from Amazon SimpleDB.

Process Director 3.0 enables organizations to provide services to customers, partners and suppliers outside their organization through cloud-based/federated identity integration. Customers can participate in workflows as authenticated users, taking advantage of their accounts within Facebook, Twitter and Google.

Additionally, Process Director 3.0 facilitates collaborative, multimedia annotation directly within its workflows. Multiple simultaneous users can markup and review documents, photos, audio, web pages and videos within the context of any process. Legal and compliance teams can collaborate with sales and marketing to ensure that communications are accurate, effective and address compliance requirements. This extends the benefit of BPM and workflow to all media under review. 
Process Director is an easy-to-deploy BPM solution that is business-friendly and provides unique capabilities including:
  • The patented Process Timeline™ technology
  • Multiple levels of security and authentication
  • The ability to provide access to authorized users from any web browser
  • Easy migration from the cloud to the on-premise version
Company’s Goals: Our mission is to deliver solutions that provide the critical infrastructure needed to enable businesses to run more effectively and efficiently — and to become the first choice for business process management across sectors ranging from government, manufacturing, financial services and education to pharmaceutical and life sciences. Through our Customer Advisory Board, BP Logix learns how customers are implementing and leveraging Process Director. Their feedback and responses to our product roadmap are the basis for future versions and new products.
Key Words: Workflow Software, Business Process Management, BPM, Intelligent BPM, iBPM Suites, Cloud BPM, Electronic forms, Document Management, BPMPaaS, Process Intelligence, Predictive Analytics

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