Jessica Reyneke participating as an industry expertTweet
Head of Product | Black Swan Data | Lake Forest, California, USA
Global product leader with a proven track record to achieve strategic innovation goals in a fast-paced environment. Strong passion for customer advocacy, value creation, and growth. 10+ years’ management experience building products and technology teams in startup and high-growth B2C & B2B companies, focused on ad-tech, marketplaces, SaaS, big data analytics, eCommerce, & payment products.
- Led the development and launch of smart AI-led retail for aviation at Black Swan Data, increasing revenue by $Millions per annum for all parties (airlines, partners, and the business).
- Led the development of an AI-led aviation and travel consumer intelligence platform at Black Swan Data. The platform enabled SaaS startup and penetration into new travel industry verticals.
- Led the development and launch of the world’s first multi-vendor real-time trading and buying platform for out of home media, at Posterscope (the world’s leading OOH location media planning and buying specialist agency), enabling unique differentiation and uptake of $120M+ per annum in revenue as a result of this new capability.
- Led the analysis for the development and launch of the world’s most advanced meta-DSP at the Exchange Lab (a digital marketplace), enabling its acquisition at $60M+ by Group M.